Light.

Medium.

Dark.

 

When you “make selections” with some builders, the choices are what I have listed above.  I put “make selections” in quotes, as this isn’t (in my opinion) making selections at all.

 

I don’t know about you, but my life doesn’t break easily into “light, medium, or dark”.

 

Okay, so this post is about choice, but let me stop for just a bit to make another point.

 

This is not a blog about bashing other builders.  Here’s why- I once heard a definition of value that I think makes sense.  Value is keeping the promise.  Value isn’t necessarily connected to price- unless price is part of the promise.

 

So, the builders who offer “light-medium-dark” in selections aren’t necessarily “bad”.  I think many national production builders are great companies who offer great value.  They keep the promise.  They never promised anything besides “light-medium-dark”.  So, in a sense, if you want something more unique than what the builder is offering, then perhaps the issue has more to do with expectations than it does with the builder.

 

These large companies are focused on process.  They produce a product, and many people purchase that product.  At the same time, they are typically as focused on how they produce the product as they are about what they produce.  The best minds in production builders’ companies are focused on production rather than building.

 

This is okay.  They are usually honest about the product they produce.  Their product is almost always available at a lower price.  I am not knocking “production” homes.  I am just saying that they aren’t for everyone.  I think they “keep the promise”.

 

The issue isn’t what a builder (or any company) is offering.  The issue is whether or not that builder is keeping the promise (and therefore offering a real value).

 

At Statera, we offer a different promise.  We think our value is the fact that you can create a house that has outstanding quality and unique features that fit your life.

 

It isn’t really about the house we build.  It’s about the lives that are lived in the house we build.

 

That’s the value that we bring at Statera.  A house that is created for your life.  When you speak to the team at Statera, we hope that YOU are going to speak.  We shouldn’t be the ones talking.  We are the ones who are listening.

 

Again, if you’re sitting with a builder, and all they want to do is talk, is that okay?  Just remember where the focus should be as you build a new home.  It should be on you.  It’s your life.

 

A Delaware new home is where the story of your life begins.  Your story is unique.  At Statera Homes, we believe that your new home should be unique like you.  If your life doesn’t fit “light, medium or dark”, and that’s what you’re staring at in a builder’s model home, then maybe you’re in the wrong model home.

 

If you do care about the space you call home, and you’re willing to invest a little more time and money, then Statera offers something that no other builder can provide.  We are a local company that focuses on sustainable design.

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About the Author:

Scott is the founder of Statera Homes. Scott lives in Lewes. He and his wife have three grown children and two wonderful dogs. Scott has over 14 years in new home construction and real estate development.